Per-seat is the wrong fight. Architecture is the right one.
Them
MSP
Four-product MSP-friendly bundle (uLearn + uPhish + uPolicy + uBreach). Quote-based via MSP partners. SMB-competitive per-seat economics.
Us
Tier
Essential / Understand / Adapt / Defend. Cross-system signal and OSINT engine on every tier. Direct vendor relationship – no MSP intermediary.
Gap
Cohort 3
usecure is Cohort 1: four-product autopilot bundle channel-distributed via MSP. Moxso is Cohort 3: signal-led from foundation, deployed direct.
Lead on outcome. Never on price.
Walk away on MSP-mediated SMB deals. Compete where the board needs evidence.