CyberPilot surveys feelings. Moxso reads behaviour.

Why we win

• Observation vs. self-report
• Continuous signal vs. quarterly cadence
• Adaptive intelligence vs. anti-AI position

Walk away when

• Danish/Nordic SMB without security headcount
• Pure managed-service buyer
• Education sector or NGO without board pressure

Three buyers

• The CISOA clear view of whether risk is going up or down — not a survey average.
• The Security BuilderA signal layer their stack was missing — not an LMS with manual phishing.
• The Compliance LeadProof for NIS2 that controls are actually working, per role — not NIS2 as a cour...

Three places we differ

• SignalSelf-report tells you what people *think.* HRI tells you what people *do* — and which dire...
• CadenceWhat happens to risk profiles between scheduled phishing campaigns and bi-monthly courses?
• PersonaIs your priority a programme run for you, or a clear view of whether risk is going down be...

Objections / 4 ranked

1. 01SMB simplicity
2. 02Managed service
3. 03Anti-AI
4. 04Security Culture survey