Three deals. Walk away.
Walk · 01
SMB via MSP channel
usecure's home turf. SMB clients procuring through MSP partners on autopilot economics. No direct vendor relationship, no board pressure. Moxso's direct-vendor signal-led architecture is the wrong shape for this brief.
Walk · 02
Affordability-driven SME
Buyer's primary criterion is price-per-seat at SMB scale. usecure's autopilot model produces low-touch economics. Moxso competes on per-risk-reduced – different metric, different decision audience.
Walk · 03
Multi-tenant MSP deal
MSP owns the customer relationship and the deal architecture. Procurement flows through the MSP. Moxso's direct-vendor model does not fit. Engage the MSP partner directly if the relationship is right; otherwise walk.