KnowBe4 measures activity. Moxso measures change.

Why we win

Cross-system signal
Risk trajectory
NIS2 evidence

Open closing

Walk away when

SMB pure-SAT replacement, low-complexity
Locked stack, AIDA renewed in last 12 months
One-vendor-throat-to-choke IT director

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Three buyers

The Security LeaderA clear view of whether risk is going up or down — not a Phish-prone Percentage...
The Security BuilderCross-system signal carried into the SOC stack — not platform-bound click data.
The Head of ITThe inherited program off their plate — not another quarterly campaign cycle to...

Open three buyers

Three places we differ

SignalWhat signals does the platform capture outside the KnowBe4 simulation channel?
MetricShow your Security Leader a clear risk number the board can actually use — not a simulatio...
ComplianceWhat does the auditor get when they ask for evidence of risk reduction, not training deliv...

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Objections / 4 ranked

01Incumbent
02AIDA AI Agents
03Gartner Leader
04Phish-prone Percentage

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Why they buy

Seventy thousand customers. Fifteen-plus years of behaviour data. The category most prospects already know. The Security Leader inherited it. The auditor accepts it. Renewal is automatic.

Open one-line

Landmines to lay / one per call, don't stack

01What behaviour signals does the platform see when a user makes a real decision outside a simulation?
02How often does the SmartRisk Agent update individual risk profiles – continuously, or in batch?
03When AIDA generates a phishing template, does it also modify risk profiles for users whose exposure changed?
04For NIS2 Article 21(2)(f), does the KnowBe4 export prove training delivered, or risk reduced?
05Does the platform read signals from identity, email, endpoint, and data – or only from KnowBe4's own systems?
06Can the platform show today which ten employees carry the highest risk, with a 90-day trajectory beyond simulation performance?

Open landmines