Do
- Acknowledge SMB simplicity – it's credible for the right buyer.
- Frame on observation vs self-report architectural distinction.
- Use 'survey of feelings' vs behavioural signal as the wedge.
- Plan replacement at the SAT renewal date.
- Surface anti-AI positioning as architectural confession.
Don't
- Don't attack simplicity – it works for SMB.
- Don't dismiss the managed-service Phishing Coordinator model.
- Don't compete on transparent pricing under 20 seats.
- Don't promise permanent co-existence – we replace at renewal.
- Don't engage SMB deals where Moxso is overbuilt.
CyberPilot surveys feelings.
Moxso reads behaviour.
Say it. Then stop talking.