Do
- Lead with the architecture conversation, not the feature race.
- Acknowledge KnowBe4's brand and analyst position before reframing.
- Use the renewal window for a 90-day side-by-side.
- Position SmartRisk's 316 indicators as inside-platform-only.
- Plan replacement at the renewal date.
Don't
- Don't attack KnowBe4 directly.
- Don't let it become a feature race.
- Don't dismiss the Phish-prone Percentage metric.
- Don't promise permanent co-existence – we replace.
- Don't displace AIDA on AI terms.
KnowBe4 measures activity.
Moxso measures change.
Say it. Then stop talking.