Per-seat is the wrong fight. Architecture is the right one.
Them
Stack
Four tiers (Silver/Gold/Platinum/Diamond) plus five add-ons (AIDA, SecurityCoach, Compliance Plus, Student, PhishER). Diamond stack: ~$7/seat/mo.
Us
Tier
Essential / Understand / Adapt / Defend. All-in per tier. Resilience Score on every tier. No stack tax.
Gap
Cohort 3
KnowBe4 is Cohort 1: SAT-led legacy with intelligence layered on. Moxso is Cohort 3: signal-led HRM. Different shelf.
Lead on outcome. Never on price.
Win the Silver/Gold buyer. Walk if Diamond plus AIDA is locked.