Do
- Acknowledge VAP – strongest signal-led architecture in SAT category.
- Frame on inbox-bound signal vs HRI's three-signal view of the workday.
- Use HRI's individual risk trajectory vs VAP's population grouping.
- Plan replacement at the Security Awareness renewal date.
- Surface SAT-as-secondary-revenue for roadmap risk.
Don't
- Don't compete on email security – Proofpoint TAP is enterprise-grade.
- Don't dismiss VAP – the email signal is real.
- Don't claim Proofpoint is under-resourced – Thoma Bravo capital is significant.
- Don't promise permanent co-existence – we replace at renewal.
- Don't fight Information Protection consolidation deals.
Proofpoint reads the inbox.
Moxso reads the workday.
Say it. Then stop talking.