Per-seat is the wrong fight. Architecture is the right one.
Them
Bundle
TAP + ITM + NPM + Security Awareness as Information Protection portfolio. Quote-based. Enterprise-bundled. Thoma Bravo capital backing.
Us
Tier
Essential / Understand / Adapt / Defend. Transparent. Cross-system signal and OSINT engine on every tier. Ships at the Security Awareness renewal date.
Gap
Cohort 3
Proofpoint is Cohort 1: SAT-led legacy with VAP signal bounded by email. Moxso is Cohort 3: signal-led from foundation, workday-wide.
Lead on outcome. Never on price.
Replace at Security Awareness renewal. TAP stays with Proofpoint separately.