Three deals. Walk away.
Walk · 01
TAP-bundled awareness extension
Buyer's TAP contract is up for renewal and Proofpoint is bundling Security Awareness into it. Email security expansion conversation, not a human risk decision. Walk away. Return at the next Security Awareness cycle.
Walk · 02
VAP-driven enterprise where email IS the risk
Buyer's primary problem is targeted email attacks. VAP signal directly addresses this and TAP is the right product. Moxso does not compete – the email security and VAP framework are the right architecture for that problem.
Walk · 03
Information Protection consolidation mandate
Procurement requires email + insider + DLP + awareness from one vendor. Proofpoint's portfolio is built for it. Moxso's SAT-engine replacement architecture targets one vendor relationship – structurally opposed to portfolio consolidation.