Do
- Lead with the architectural argument, not the category fight.
- Acknowledge Hoxhunt's craft and analyst position before reframing.
- Use signal-led versus simulation-led as the architectural frame.
- Show the Security Leader the HRI dashboard — risk going up or down, not engagement numbers.
- Plan replacement at the renewal date.
Don't
- Don't attack gamification – they are better there, full stop.
- Don't lean on 'they don't do signals' – it's stale.
- Don't compete on Fortune 500 logos.
- Don't promise permanent co-existence – we replace.
- Don't fight on price-per-seat at very large scale.
Hoxhunt adapts the simulation.
Moxso adapts your risk posture.
Say it. Then stop talking.