Do
- Lead with the architectural argument, not the category fight.
- Acknowledge the behavioural-science credentialling, then reframe.
- Use the 'coming soon' disclosure precisely. Quote their own language.
- Plan the replacement at the SoSafe renewal date.
- Use continuous-versus-batch as the technical-buyer wedge.
Don't
- Don't attack the psychology positioning – they own it.
- Don't compete on language count or partner count.
- Don't promise permanent co-existence – we replace at renewal.
- Don't fight on per-seat at the Essential tier.
- Don't overplay the 'coming soon' line – let it land once.
SoSafe teaches your people.
Moxso measures your risk.
Say it. Then stop talking.