Three deals. Walk away.
Walk · 01
DACH mid-market, German procurement-driven
SoSafe brand gravity wins on home turf. Do not fight Cologne-built credibility in Cologne. Set the calendar reminder, return when DACH reference customers strengthen Moxso's position.
Walk · 02
Pure-channel, partner-led deal
SoSafe's 200+ partner network owns the relationship and the bundle. The MSP runs the procurement. Build Moxso channel in Nordic and Benelux specialist segments instead of fighting embedded German MSPs.
Walk · 03
Compliance-checkbox SMB, Essential pricing
Buyer wants the cheap 'yes' the auditor accepts. SoSafe Essential is a compliance-only SAT and that is what the buyer is shopping for. Different category, different conversation.