Do
- Lead with HRI — the external signal dimension CybSafe does not have.
- Validate SebDB, Oh Behave!, and the HRM Maturity Model.
- Use Forrester's category-forming language, not category-settled language.
- Position European continental fit against UK enterprise framing.
- Plan replacement at the renewal date.
Don't
- Don't attack SebDB or behavioural-science research.
- Don't dismiss the Forrester Wave Leader position.
- Don't claim CybSafe doesn't read signals — they do, and do it well. The gap is external signal.
- Don't promise permanent co-existence – we replace.
- Don't try to out-science the science purist.
CybSafe measures behaviour.
Moxso measures the threat.
Say it. Then stop talking.