Objection · 03
KnowBe4 is a Gartner Leader. They're the safe choice.
Validate
Acknowledge the Leader position. KnowBe4 is a Leader in the Email Security Magic Quadrant. That recognition is real.
Reframe
Email Security MQ is about email. There is no current MQ for Human Risk Management; the category is forming. No vendor holds Leader in the category we're discussing.
Say
The 'safe choice' argument works when the category is settled. This one is forming. Position now or position later.
Proof · Analyst
Forrester Human Risk Management Wave Q3 2024 evaluated Mimecast as a standalone HRM vendor. KnowBe4 was not in that Wave.