Three reasons. Listen for which.
01
Listen for
Microsoft simplicity
Ten-minute Entra ID onboarding. No agent deployment. No security headcount required. The 'cybersecurity for shops without a SOC' pitch lands.
Acknowledge automation, shift to platform output
02
Listen for
Two-product bundle
Practice (SAT) plus Presence (insider threat detection) from one vendor at one price. Cheaper than two separate procurements.
Contest architectural integration, not commercial bundle
03
Listen for
Nordic-indie modern UI
Oslo-founded, 60+ employees, London and Valencia offices. Active blog. Modern Nordic design. Self-service pricing slider up to 2,000 users.
Match on Nordic posture, compete on architecture