Objection · 03
Proofpoint markets risk-based learning – isn't that the same?
Validate
Respect the category claim. 'Simplify behaviour change with automated, risk-based learning' is a real positioning anchor and VAP gives them grounds to use it.
Reframe
Risk-based learning prioritises training delivery. HRI tracks whether risk is actually going down. Different deliverables, different audiences.
Ask
When the board asks whether human risk is going down, does Proofpoint give you a clear answer — or VAP groupings?
Proof · Regulation
NIS2 needs proof that controls are working — not just that training happened. Risk-based learning targets training delivery; HRI targets proof of effect. Different outputs.